« Where To Get Cheap Homeowners Insurance In Dallas | Main | Travel Insurance Tips »
Insurance Marketing: Use Your Marketing To Save You Time
By admin | February 10, 2008
The wrong client base prevents you from being able to manage your time. The wrong clients take up the bulk of your time. They are low value and they prevent you from being able to grow your business. They’re the first to complain and the first to cancel their policy or transfer their funds. No matter what you do it’s never enough and they are always price shopping. An easy way to circumvent this problem is to use your marketing to gain the attention of your ideal clients. You don’t need the wrong clients in your business and the sooner you stop attracting them and attracting the right clients the more successful you’ll be. The wrong clients are time vampires and success killers. The sooner you can help them to find another agent the more time you’ll have to focus on getting the right clients.
Develop your insurance marketing message to get the attention and interest of the right clients. To do that you have to identify who your ideal clients are. If you aren’t sure make a list of your favorite clients right now simply by writing their name on a piece of paper. Once you have your favorite clients listed, the ones you just love working with and would like a lot more of, beside their name write down what you know about them. Start looking for the commonalities. These commonalities will help you to identify your target market(s) that you want to focus your energies on. Work with the people you love to work with. You usually have some sort of connection with these people. It may be based on shared experiences, shared interests, or even shared values.
When you know who you want to work with clarify your ideal client in even more detail. What are the qualities or characteristics held by your ideal clients? Again these are often a reflection of your own values and what is important to you. You’ll feel comfortable meeting and talking to these people, and they will feel comfortable with you. So even among the members of a target market you want to further narrow your focus by clearly identifying the people who will most appreciate you.
Meeting and working only with your ideal clients leads to a higher level of productivity and a more successful business. It will require some work on your part to get to this point. How do you communicate to existing clients and prospect who your ideal clients are? Ideally your marketing message allows you to filter the world at large down to the world that’s relevant. You no longer need to prospect just anywhere and everywhere, you only need to prospect where your ideal clients are. You can use everyone else you meet or communicate with as a filter helping you to connect with the people they know that are an ideal client match for you.
When you’re marketing messages focus on attracting the right clients you get the right clients. When you build a business of right clients you end up with a referral based business. You have room in your business for lots of clients because your ideal clients value and appreciate you. They rarely, if ever, complain and are generally very low maintenance. Plus ultimately you’ll have far greater financial rewards and more free time than you do now.
Want to get unstuck and increase your success?
Ready to get unstuck now? look here.
Tags: career sales training, insurance sales succes, investment sales success, sales training course
Related Posts
- Insurance Companies And Telephone Marketing
- Insurance Agency Marketing Plan Expectations
- Insurance Marketing - Use Your Marketing To Make A Connection With The Right People
- Working With Insurance Business Partners
- Insurance Agent Marketing - Follow Up On That Hot Lead
Topics: Insurance |